Google an YouTube have been trying to attract more gamers since their failed acquisition of Twitch.tv earlier this year. Twitch eventually was acquired by Amazon following rumors that a Google acquisition of Twitch could trigger an anti-trust investigation resulting in Google dropping out of the competition.
YouTube recently announced a program that would allow fan funding on YouTube channel pages, a move that was largely believed to attract more gamers, as many gamers accept subscriptions and other donations through Twitch.tv channels.
With the hiring of Wyatt, who has been involved in the gaming industry with two stints at MLG’s eSports beginning in 2008, will definitely raise the visibility and level of YouTube’s gaming division.
Jennifer Slegg
Latest posts by Jennifer Slegg (see all)
- 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
- Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
- Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
- New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
- Google Updates Experiment Statistics for Quality Raters - October 6, 2020