Yahoo’s version is actually running their own Yahoo Shopping Ads, so these are not the Google PLAs they have been testing in Yahoo Search Results. But instead of the maximum 2 lines of listings we see, they are testing with 3 rows instead.
Here is how the box appears.
And here is how it looks within the search results.
This seems to be a test Yahoo is currently running to see the effectiveness of 3 rows of PLAs instead of the standard 1-2 rows. But this particular example isn’t really a good example since the thumbnails are nearly identical. It doesn’t look nearly as interesting as a shopping result that had a wider variety of different looking products.
If Yahoo is looking at the results of 3-row PLAs, hopefully they ran it on more than this single search result. And Google’s own expandable PLAs look much nicer, although Google’s has a much greater impact on organic search results.
Jennifer Slegg
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