Those who have been around the industry for a while will remember when colored backgrounds – first blue then yellow, along with some random test colors along the way – were always displayed behind ads in the search results, as a way to separate them from the organic un-paid search results.
It would seem Yahoo is going old school with these search result tests I spotted.
It is definitely fascinating that Yahoo is testing something that the search engines abandoned several years ago, and on an international version of Yahoo.
Jennifer Slegg
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