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WordPress SEO Plugins Used by 49% Sites, But Best Performing is Surprising

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WordPress is an incredibly popular CMS system.  And according to Lipperhey, WordPress powers over 22% of the entire web.

In a sample of 21 million sites in the US, WordPress is the CMS used behind 68% of the websites that were running on a known CMS.  Joomla was the second most popular CMS with 18% and Drupal in third with 5%.

They also analyzed SEO plugins on analyzed WordPress sites and found of the 25+ million WordPress sites, 49% are using one of the multiple SEO plugins.  The All-In-One SEO Pack and WordPress SEO by Yoast clearly dominated in the number of sites utilizing an SEO plugin, and they are certainly the best known SEO plugins available.

However, when cross referenced with high scoring for SEO, it was the Platinum SEO Pack that performed the best, which is also surprising because it hasn’t seen an update for over a year.  However, because some webmasters install an SEO plugin yet don’t use it to its full potential, it could mean that it is simply better out-of-the-box by sites that don’t tend to customize it.

Here is the full infographic.
Wordpress Plugin Lipperhey Infographic

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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Comments

  1. Hi Jen:

    Wow – that is interesting. I’m not familiar with the Platinum SEO Pack plugin, but I’ll be looking into it now:)

  2. Interesting study, however I’ll play the devil’s advocate here and say that out of these plugins, the ones I am familiar well enough with (Yoast and All-in-One) depend on the actually settings by the site owner and how well versed they are in how to use those plugins. I suppose it must be something similar with the rest of the plugins. Can it be that Platinum’s audience, being smaller, has a higher percentage of people skilled at setting it up correctly?

    • Yeah, that was one of the other things I considered – but I hadn’t even heard of Platinum before, but I have been pretty loyal to Yoast for years and have only used All-in-One for testing. I bet a huge number of people install an SEO plugin but then don’t utilize anything in it except what is out of the box and automatic.

      I would love to know the audience of Platinum though, especially as it hasn’t been updated for over a year.

    • That’s exactly what it is I would say. Due to the fact All-in-one and Yoast are so well known, they are the automatic choice for people who are not particularly skilled in SEO – meaning they have a higher proportion of unused installs.

      Still, it is indicative of a committed fan base that Platinum has such a high proportion of solid installs. It may only have a tenth of the downloads of Yoast, but people who use it really use it properly.

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