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Will We See AMP Analytics Reporting in Google Search Console?

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google amp analyticsIn today’s Google webmaster office hours with John Mueller, I asked about whether we would see any AMP related reporting within Search Analytics of Search Console.  Right now, traffic isn’t split between mobile and AMP, making it hard for webmasters to do any deeper dive analysis on their AMP traffic as well as for keywords or impressions for AMP pages.

Mueler did say it is something they are looking at but he explained why it was a bit more difficult for AMP specifically.

I don’t know, maybe it depends on your definition of soon. But we are looking into ways that we can include more information on things like “is something shown as an AMP page or not” in Search Analytics.

Because at the moment it’s kind of tricky where we fold things together with the canonical URL and you kind of see the secondary effect of Analytics being tracked for those AMP pages.  But we’d like to make it a little bit more direct that you can actually see how many of my pages were shown in AMP in the search results.

So it looks like they are doing something, but sounds like it is more in the planning phase than a “getting ready to alpha/beta test” phase.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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