Twitter recently made the change to display “While You Were Away” when a user hasn’t been on Twitter recently, and chooses to display some of the “top” content from what was in your stream. And I kept noticing that most of the tweets displayed were images.
Google began testing the “while you were away” feature back in January before pushing it live to iOS. They later released it for Android and desktop.
Here are a couple examples of “While you were away” with mostly visual content.
It makes a lot of sense for marketers to ensure they are posting at least a couple of tweets with images or videos included to increase the odds that their tweets do appear when Twitter displays the “While you were away” featured tweets. It will definitely help increase tweet visibility if it is chosen for even a small percentage of users.
Jennifer Slegg
Latest posts by Jennifer Slegg (see all)
- 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
- Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
- Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
- New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
- Google Updates Experiment Statistics for Quality Raters - October 6, 2020