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Your Twitter Stream Could Be Filled With Brands Your Friends Follow

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Regardless of what you think of ads on Twitter, there are some people unhappy with a new test Twitter is running which seems to be disguising sponsored tweets as regular tweets.

These tweets appear to be from highly-followed accounts, but they show up in the stream with a notation about “<name> follows” along with a tiny person icon.   It is missing any reference to it being a sponsored or promoted tweets like most sponsored ones are.

Here is the example of the non-sponsored-labeled ad that someone tweeted:

It is unknown if these tweets are actually promoted or not.  Is Twitter considering this just a value added tweet and something you might be interested in?  Or is Twitter using the friend connection to circumvent the necessity to label these as sponsored tweets.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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