Twitter launched an analytics dashboard last month, but it was only available to a select group of people – primarily advertisers and those users with a verified account. Otherwise, marketers were forced to use third party tools to try and capture the analytics data.
It has data about tweets, followers and Twitter cards.
Analytics are available for accounts that are at least 14 days old, likely for spam reasons and only for accounts that are not protected, suspended or otherwise restricted. It is also only available to those Twitter users who tweet primarily in one of four languages – English, French, Japanese or Spanish – although it could be because the dashboard language is only available in those languages.
Users can access their analytics data here.
Jennifer Slegg
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