Half of the top 10 most shared Olympic ads of all time come from the Rio Games. That’s according to data released this week by Unruly, which puts ads from British broadcaster Channel 4, Under Armour, Nike, and P&G in the all-time chart. Channel 4’s “We’re The Superhumans” is the most shared ad of the […]
‘We’re The Superhumans’ is Second Most Shared Olympics Ad of All Time
With the Opening Ceremonies set to start this Friday, Channel 4, the British broadcaster airing the Paralympics, currently leads in the race to become the most shared Olympic ad of 2016. According to data compiled by Unruly, a video ad tech company, Channel 4’s “We’re The Superhumans” has generated 1,256,567 shares across social media since […]
Pixability Announces Video Advertising Solution for YouTube, Facebook, Instagram, and Twitter
Yesterday, Pixability announced Pixability v4, one of the industry’s most advanced video ad buying solutions. Consumers overwhelmingly turn to walled gardens like YouTube, Facebook, Instagram, and Twitter to watch video. However, advertisers remain ill-equipped to activate advertising’s power within these walled gardens. Although combining these online video platforms provides advertisers with the reach of television […]
Gangnam Style Was So Popular It Broke YouTube’s 32-bit Integer View Counter
Google has revealed that Psy’s Gangnam Style video is so popular that it actually broke the counters on YouTube. Previously, YouTube’s counter used 32-bit integer, which meant that the maximum number of views that the YouTube counter could actually count was 2,147,483,647. At the time, Google hadn’t anticipated that any video could possibly be viewed […]
YouTube’s Gaming Division Hires eSports Commentator Ryan Wyatt
YouTube is continuing their push of their YouTube gaming division by hiring eSports commentator Ryan Wyatt. Wyatt, who is also known as his gaming handle Fwiz, made the announcement on Twitter from an Major League Gaming (MLG) event in Ohio this weekend. Update: I’m now the Head of Gaming @YouTube! I’m excited to be working […]
Why Facebook Edging Out YouTube for Video Views Isn’t That Impressive
For the first time, Facebook edges out YouTube for video views according to the August comScore data just released. While on the surface, Facebook having more video views than YouTube sounds very impressive, the reality is a lot less so. The numbers take into account videos viewed on Facebook that autoplayed, something users have been […]
Google Officially Removes YouTube Keyword Tool
If you have been a fan of the YouTube keyword tool, a tool that many marketers found useful beyond YouTube as well, Google has officially removed the tool in its current form. Google recently began alerting users that they would be disabling the tool on September 1st with an alert at the page stating: The […]
YouTube Offers Fan Funding Donations Feature to Help Monetize Channels
YouTube has announced the ability for YouTube users to begin soliciting donations directly on their YouTube page. YouTube was rumored to be adding a “tip jar” for donations as part of their features they were adding for YouTube page owners. This is one of the features that Google is helping those on YouTube who have […]
Google Launching Ad-Free YouTube Music Key Subscription Service
If you are currently running pay per click ads on YouTube, you should be aware that Google is reportedly launching a brand new YouTube Music Key subscription service – and the features include an ad-free YouTube, and it is free to trial for the first 90 days. There are many advertisers who are running successful […]
Top 10 YouTube Video SEO Tips
According to Searchmetrics, videos appear in 65% of Google searches in the U.S. However, 54% of these video results come from YouTube, about 5% from Vimeo, about 5% from Dailymotion, and no other video provider got more than about 1%. In addition, the average first video integration from YouTube was about two positions ahead of […]