Twitter has expanded their self-service advertising offering to 11 new countries. Advertising is now available to businesses in: Argentina Chile Colombia Ecuador Guatemala Mexico Peru Belgium Italy Luxembourg Netherlands This follows on the heels of the launch of Twitter advertising in 12 new countries a couple of weeks ago, which focused on countries in Central […]
Twitter Hints at eCommerce, Adds New Payments & Shipping Options
Twitter has just dropped a huge hint about where they plan to go for commercial Twitter users, with a brand new “Payment and Shipping” setting that has showed up on some mobile user’s Twitter accounts. Twiter hints at ecommerce future with new “Payments & Shipping” option in settings. Click To Tweet Here is what the […]
Twitter’s Biggest Advertising Problem & Why It Hurts Marketers
As Twitter continues to promote its promoted tweets and other sponsored posts, one major issue is stalling the growth of advertising – the fact that a large percent of users never see these Twitter ads at all. Twitter boasts a very significant 271 million users but 37.9% of those people never log in to Twitter […]
Twitter Advertisers Beware of Non-Legitimate Clicks & Engagement
There has been a tweet by Tom Scott making the rounds with over 12,000 retweets, alerting users that anytime you reply to promoted tweet – even with just heckling – the advertiser gets charged. I just found out that replying to a promoted tweet, even just with heckling, costs the promoter between 50¢ and $5. […]
Where Do They Get All Those Wonderful Toys? A Twitter Ads Refresher
Twitter Ads has been my personal muse for some time now, and that notion hasn’t slowed down one bit. Why? Much like their counter parts at Facebook, the Twitter Ads team continues to innovate and drive their advertising platform forward. Seriously, I catch myself mumbling, “where do they get all of those wonderful toys!” The […]