Yesterday, Pixability announced Pixability v4, one of the industry’s most advanced video ad buying solutions. Consumers overwhelmingly turn to walled gardens like YouTube, Facebook, Instagram, and Twitter to watch video. However, advertisers remain ill-equipped to activate advertising’s power within these walled gardens. Although combining these online video platforms provides advertisers with the reach of television […]
A Few Big Thoughts on the #Twitter10K Tweet News
How 10K helps Twitter move closer to its roots, and why it isn’t a concession to brands. A few weeks ago, re/code broke the likely-true rumor that Twitter is set to expand its character limit, potentially up to 10,000 characters. A #Twitter10K storm emerged in the aftermath as — irony of lamenting social media change […]
Bing Ads Testing Twitter Follower Count in Ads
Bing Ads is testing a new ad extension called Twitter Annotations which displays the number of Twitter followers each advertiser has. The Twitter Annotation appears below the title and URL of the Bing Ads top ad unit in the search results, or for those who are also utilizing ratings, it appears to the right of […]
Twitter favorites & follows only show in timeline when no updates twice in a row
When Twitter began showing favorites and follows in the Twitter timeline, there was a lot of confusion about why this would trigger. Some users were seeing it consistently, while others weren’t seeing it at all. According to a tweet by Twitter CEO Dick Costello, Twitter will show favorites (and presumably follows, which I also verified) […]
Twitter Removes Bing Translations While Yelp Adds Them
Twitter has quietly removed the option to translate tweets from their platform. The addition made it easy for users to translate tweets made in other languages, something that was valuable for those working in international markets or simply those with friends around the world. The translation service definitely had some hiccups – especially when people […]
Twitter Hints at eCommerce, Adds New Payments & Shipping Options
Twitter has just dropped a huge hint about where they plan to go for commercial Twitter users, with a brand new “Payment and Shipping” setting that has showed up on some mobile user’s Twitter accounts. Twiter hints at ecommerce future with new “Payments & Shipping” option in settings. Click To Tweet Here is what the […]
Twitter’s Biggest Advertising Problem & Why It Hurts Marketers
As Twitter continues to promote its promoted tweets and other sponsored posts, one major issue is stalling the growth of advertising – the fact that a large percent of users never see these Twitter ads at all. Twitter boasts a very significant 271 million users but 37.9% of those people never log in to Twitter […]
Twitter Advertisers Beware of Non-Legitimate Clicks & Engagement
There has been a tweet by Tom Scott making the rounds with over 12,000 retweets, alerting users that anytime you reply to promoted tweet – even with just heckling – the advertiser gets charged. I just found out that replying to a promoted tweet, even just with heckling, costs the promoter between 50¢ and $5. […]
Twitter Embeds Linked Tweets on Web Version of Twitter
Last month Twitter began embedding linked tweets for both the iOS and Android Twitter apps. Now, the change has moved to the desktop web version of Twitter. On Sunday I noticed an amazing Twitter exchange between William Shatner and NASA, and decided to not just retweet it but also comment on how great the exchange […]
Twitter Testing Descriptive Hashtags With Definitions
One of the big problems with Twitter is that it isn’t very intuitive for new users to figure out. We have seen them working on new tests, such as changing the retweet terminology to share, to help engage new users who might not be Twitter savvy yet. Users have discovered another new test Twitter is […]