Once you familiarize yourself with what structured data markup is and why it’s important for SEO success, your brain should quickly shift into action-mode. How can you leverage structured data markup to in order to help the search engines help you? Well, the key is to avoid getting overwhelmed. When viewed as one massive entity, […]
Structured Data Markup 101: Understanding the Importance
The issue with website content is that it has to be written with multiple audiences in mind. First off, you have to write for your target market of customers and users. It needs to be written and structured in a way that they can understand and relate to your business. But unfortunately, that’s not your […]
Structured Markup Does Not Affect Google Search Rankings
The question came up in today’s Google Webmaster Office Hours about how Google handles sites that use structured markup versus those that don’t, and whether sites that use it get any kind of extra ranking boost when it comes to Google’s search results. Google’s John Mueller confirms that they do not consider the use of […]