If you are looking for that tiny SSL search boost for your website, or are being proactive for when Google decides to ramp up their SSL search signal, John Mueller talked a little bit about it in today’s search hangout. One thing we learned is that the SSL ranking boost has an actual name, TLS, […]
Google Plans to Make HTTPS Ranking Signal Stronger
When Google first announced that HTTPS would be a ranking signal, a large number of webmasters jumped on the opportunity to get what was essentially a freebie boost in the search rankings simply by switching to HTTPS. Later, John Mueller from Google announced that it was a very small ranking signal, something that Gary Illyes […]
HTTPS Acts as Tie Breaker in Google’s Search Results
We have a bit more insight into just how much of a boost HTTPS gives in the Google search results. When Google first announced HTTPS as a ranking signal, many webmasters rushed to get their sites secure. John Mueller later clarified that webmasters shouldn’t expect a visible ranking change in the search results as the […]
Google Acquires SSL Network Speed Patent from AT&T
In a very interesting patent re-assignment, Google has acquired a patent from AT&T that deals with speeding up SSL network speed. This patent comes hot on the heels of Google’s announcement that they are using SSL on sites as a ranking factor, which sent many webmasters scrambling to get security certificates up and running on […]
Is the Google update mostly SSL implementation issues?
There has been a lot of chatter about a possible Google update happening late Friday and over the weekend. However, while there were two UK link networks that were penalized, it is unclear if there was actually an update or if it is fallout from the panic SSL switches that many websites are in the […]
HTTPS as Ranking Signal Affects Content Sites Too
With Google now giving secured sites a slight boost in the search algorithm – and with the potential for that boost to be turned up even more – there have been plenty of webmasters who own content sites who are confident that this doesn’t apply to them. But in actuality, content sites can definitely benefit […]
Google Gives Search Algorithm Boost to Secure Sites
We all knew it would only be a matter of time before Google began weighting sites that were using HTTPS a bit higher than non-secure sites. Matt Cutts had hinted about it and Google has been stressing the importance of the secured web for quite some time, so many webmasters were being proactive about the […]