Google has added more integration between Google AdWords and Google Analytics with more support for Shopping Campaigns. The changes will give advertisers more data about their shopping campaigns, including which products and product categories drive the most purchases. And best of all, these new additions come just in time for the busiest shopping season of […]
Forgot to Transition Your AdWords PLAs? Here’s What Happens
Did you forget to transition your AdWords Product Listing Ads to Shopping Campaigns before the deadline? If you did, here is what you need to know about how those campaigns will be affecting during September. Limited Functionality Starting today, advertisers will no longer be able to edit PLA product targeting, max CPC bids, promo text […]