Imagine for a second you’re at a concert of your favorite musical band. The curtain comes up, and there is the lead singer, sitting on a stool, and he begins to belt out the most beautiful words and melodies. It’s nice. The lead singer sings each song perfectly. If that’s all the concert was, you might […]
5 Practical Examples of Structured Data for Rich Snippets in Search Results
Once you familiarize yourself with what structured data markup is and why it’s important for SEO success, your brain should quickly shift into action-mode. How can you leverage structured data markup to in order to help the search engines help you? Well, the key is to avoid getting overwhelmed. When viewed as one massive entity, […]
Open the Floodgates: The Case for Investing MORE in Web Marketing
This may come across as a completely self-serving comment, but I have found that most businesses under-invest in web marketing. And I’m not just talking about local companies that struggle to come up with any marketing budget at all. My agency, Pole Position Marketing, has worked with businesses of all sizes, and we have found that […]
3 Reasons Your SEO Integrations Fail
More and more companies are considering bringing their SEO activities in-house to better integrate SEO into the digital marketing flow rather than to keep it siloed as completely separate projects. It is a welcomed trend, considering the fact that the SEO has many touch points and often times depends on many other departments. However, is […]
Don’t Lose Momentum: 12 Rules For Launching a New Website
It’s not uncommon for businesses to roll out a new website every 2-4 years. Web technologies, styles and best practices evolve. If you want to remain relevant and cutting edge, a new look may be just what the doctor ordered. For the most part, re-skinning a website is a simple matter. Just slap a slick new […]
Going Local? Quick Tips on Local & Mobile Optimization
Local and mobile optimization. While two different things, they go together like SEO and link building. They are no longer separate tactics or strategies within the realm of web marketing. They are thoroughly integrated into any true web marketing campaign. This means that we can no longer “take a look” at local/mobile optimization “later.” They […]
Looking Into the Crystal Ball: 8 Predictions for SEO in 2015
In certain fields, industries, and technologies, change is an integral characteristic. In these fields, keeping up with current trends and whirlwind changes is the key to success. SEO is one of these areas. As 2014 is nearing its end, savvy marketers are looking ahead to see what SEO changes the New Year will bring. SEO […]
Top 10 YouTube Video SEO Tips
According to Searchmetrics, videos appear in 65% of Google searches in the U.S. However, 54% of these video results come from YouTube, about 5% from Vimeo, about 5% from Dailymotion, and no other video provider got more than about 1%. In addition, the average first video integration from YouTube was about two positions ahead of […]
Google Takes Action Against European & German Link Networks
Google has once again stepped up their attack on international link spam by announcing they have taken action against two link networks, one European and one German. One of the networks was centralized in Germany, however the one that Google is describing as a European network is referred to such because of the geographical coverage […]
Make SEO a Part of Your Next Website Design Project
In most cases, SEO projects take place after a website is created. People think of improving the web design, the usability, and even some content strategy, but they rarely think of SEO at the beginning of the website design process. There are usually 3 primary reasons for site owners to not implement your detailed SEO […]