SEO is a marathon, not a sprint. It takes a methodical, slow-and-steady approach to achieve long-term results that can actual give you a decent return on investment. The issue with slow and steady is that it can cost a fair bit up front. Many SEO strategies are front-loaded, requiring technical clean up, baseline reporting, and […]
Structured Data Markup 101: Understanding the Importance
The issue with website content is that it has to be written with multiple audiences in mind. First off, you have to write for your target market of customers and users. It needs to be written and structured in a way that they can understand and relate to your business. But unfortunately, that’s not your […]
Google Introduces New Search Box Within Sitelinks in Search Results
Google has introduced a new sitelink feature where it will show a site search box above the sitelinks for a website in the search results. The new change, in addition to the search box getting a prominent spot just under the site description, also takes advantage of auto-complete when people type something into the search […]
3 Google Webmaster Tools For Implementing Structured Data
For some time now, the SEO community has been abuzz about semantic search and incorporating structured data markup to sites in an effort to help search engines understand the context of content on a given page and render rich snippets within search results. And for good reason! In a (relatively) recent case study conducted by […]