Google has confirmed the “buy button” in Google Shopping results, and its launch is “imminent.” Omid Kordestani, Google’s Chief Business Officer confirmed the buy button in their shopping ads while speaking at the Code Conference on Wednesday. Google SVP Omid Kordestani says a buy button coming imminently. #CodeCon — Ed Baig (@edbaig) May 27, 2015 […]
Forgot to Transition Your AdWords PLAs? Here’s What Happens
Did you forget to transition your AdWords Product Listing Ads to Shopping Campaigns before the deadline? If you did, here is what you need to know about how those campaigns will be affecting during September. Limited Functionality Starting today, advertisers will no longer be able to edit PLA product targeting, max CPC bids, promo text […]
Product Reviews & Ratings Changing in Google Shopping & Product Listing Ads
Google is adding new product ratings into Product Listing Ads. They are using a five-star rating system for ads appearing on Google.com and Google Shopping at google.com/shopping/ Google is implementing the ratings as they feel it will drive more traffic to Product Listing Ads and during their testing, they found it increased the CTRs. This […]