The holiday season has passed. The first major holiday of the year (Valentine’s Day) is in the rear-view mirror. PPC advertisers can finally catch a break. Well, that is unless you’re in the travel industry! Now is the time to begin preparing for the many families who are already searching for vacation round 2. With […]
What’s Going On! Is Google AdWords Squeezing Out 3rd Party Tracking?
Recent announcements by Google AdWords have me a bit concerned and confused. First, it was the new destination url protocol that separates the landing page from tracking parameters. Next came call only ads. Both of these features have big upside potential and should allow advertisers to up their game. But they also have a significant […]
PPC Growth Hacking: Building a Community Through Shared Knowledge
The PPC industry has been around for nearly 14 years now. We can no longer call this an industry in its “infancy.” The search marketing industry as a whole has been around even longer. This industry as a whole has always been one that was open to sharing knowledge. Much of this started in forums, […]
Life Insurance Company Advertises on “Malaysian Airlines” on AdWords
We have often heard about pay per click advertisements being displayed at inopportune times or on inopportune news stories, but it is mostly the case of PPC managers who don’t react quickly enough when a bad news story hits their market area – such as cruise ships advertising on Costa Concordia news stories or Porsche […]
What QVC Can Teach You For PPC
According to QVC, they reach approximately 85 million American homes and add more than 194,000 new customers each month. Wouldn’t you like to accomplish just a fraction of that with your search marketing? As I recently watched a QVC program, I realized we are not so different, shop at home and PPC. We both have […]