Several weeks ago there was a weird issue where webmasters were noticing a greatly increased number of direct traffic referrals with some off similarities, such as older versions of Internet Explorer. As it continued, webmasters began to realize it was a retargeting spammer, and one of the largest retargeting networks, AdRoll, was the most noticeable […]
Twitter Advertisers Beware of Non-Legitimate Clicks & Engagement
There has been a tweet by Tom Scott making the rounds with over 12,000 retweets, alerting users that anytime you reply to promoted tweet – even with just heckling – the advertiser gets charged. I just found out that replying to a promoted tweet, even just with heckling, costs the promoter between 50¢ and $5. […]