Last week Google started letting business owners set holiday hours and this week the presents continue but this time in the AdWords sphere. On Tuesday they announced on their Google+ Page that people can subscribe to receive via SMS promotions related to Black Friday, Cyber Monday and general Holiday deals. Clearly this is a test […]
What’s Going On! Is Google AdWords Squeezing Out 3rd Party Tracking?
Recent announcements by Google AdWords have me a bit concerned and confused. First, it was the new destination url protocol that separates the landing page from tracking parameters. Next came call only ads. Both of these features have big upside potential and should allow advertisers to up their game. But they also have a significant […]
Google Analytics Adds New AdWords Reporting Section
Life just got a bit easier for Google AdWords advertisers using multiple AdWords accounts that are linked to a single Google Analytics account… Google is adding new support to show AdWords reports directly in Google Analytics. While the new reporting isn’t as detailed as when you log directly into Google AdWords, it does have a […]
New AdWords Reporting for Automated Extensions
There are some new changes Google AdWords is making designed to make it easier for advertisers to understand the effectiveness of extensions, particularly extensions that automatically display in ads. Over the coming weeks, we’re rolling out a new report in AdWords that shows you how your ads perform when they appear with automated extensions [http://goo.gl/QpwqtL]. […]
Google AdWords Adds Multiple Account Logins Simultaneously
If you manage multiple AdWords accounts, you have probably faced the pain of logging in and out of AdWords accounts while you do it. AdWords has finally released a new feature that makes it easy for you to swap between multiple Google accounts within AdWords. We know advertisers and agencies are managing multiple accounts, and […]
Google AdWords CTR Up 18% From Last Year; Financial Industry Up 39%
Anyone who advertises with Google knows that it seems that CPC is up in many markets. But did you know that ad CTR rates are also up? Adobe Digital Index released their Global Digital Advertising Report for Q3 2014 and found that CTR is up by 18% YoY. They also discovered that CTR growth is […]
Website Call Conversions Launched in Google AdWords
Website call conversions has been in beta for a couple of months, and the beta went well because Google AdWords has made website call conversions available to all advertisers. Website call conversions is a new tool that allows advertisers to identify and measure the calls received from your website when they are the result of […]
Near Exact Match Monitoring AdWords Script
Google’s recent tyrannical announcement to force AdWords advertisers to accept close variants with exact and phrase match has caused many sophisticated advertisers quite a bit of heartburn. For one, I’m concerned that with large and detailed accounts the loss of control can result in a major reduction in efficiency. It’s great (for Google) that the […]
Is Google AdWords Incorrectly Forwarding Call Extensions? Why You Should Check Your Ads!
Call extensions have been a pretty popular option for local businesses looking to make it easy for potential customers to reach them. AdWords offers two varieties – one where you list and use your own phone number, or another option with call tracking where Google assigns one of their own tracking numbers and then forwards […]
Why the Advanced AdWords Certification Exam Made Me Write An AdWords Happy Hour Script
If the Google Adwords Advanced Certification test hadn’t been multiple choice, I might have failed it. If they had allowed free form answers, I would have taken a very different approach from the answer they wanted to hear. Of course my common answer was to use scripts, and there wasn’t a single question for which […]