According to the recent Google patent “Ranking Search Results Based On Entity Metrics” an entity is, “a thing or concept that is singular, unique, well-defined and distinguishable.” I wrote a lengthy analysis of the patent on my blog but decided to save the discussion as to what it really means for SEO for this article. […]
Google AdWords Launches Holiday Snippets & Texts
Last week Google started letting business owners set holiday hours and this week the presents continue but this time in the AdWords sphere. On Tuesday they announced on their Google+ Page that people can subscribe to receive via SMS promotions related to Black Friday, Cyber Monday and general Holiday deals. Clearly this is a test […]
5 Practical Examples of Structured Data for Rich Snippets in Search Results
Once you familiarize yourself with what structured data markup is and why it’s important for SEO success, your brain should quickly shift into action-mode. How can you leverage structured data markup to in order to help the search engines help you? Well, the key is to avoid getting overwhelmed. When viewed as one massive entity, […]
3 Ways Google’s Alphabet Shift Is Bringing About Changes
Google’s decision to restructure as part of the parent company Alphabet came as quite the surprise to many in the tech industry. Seeing this technology giant segmenting itself and completely overhaul the organizational structure of the business may have some asking what these changes mean and how they may affect the general public. While the […]
Still Want Emojis in the Google Search Results? Use Google+
There is a teeny loophole within the Google search results that still allows you to get emojis into titles… but it isn’t the most effective way to be able to spam them. If you make a post on Google+ that includes emojis, then those emojis will still show up in the Google search results. It […]
Google+ Sending Reminder Emails to Users About Missed Posts
We have all gotten those reminder emails from Facebook and Twitter, trying to tempt us to return to either social media platform and see what we’ve missed. It seems that now Google+ is testing that approach out too with emails to users. Thom Craver from Internet Marketing Ninjas sent me this screenshot of an email […]
Google+ Removes Hashtags from Posts
A minor change was made to Google+ with the removal of the hashtags that normally appeared on the top right hand corner of Google+ posts. Ana Hoffman was the first to spot the change. The hashtags were auto-generated by Google based on the content shared. They were never really promoted on Google+ and because they […]
Are Dynamic Search Ads Right For You? Part 1 DSA Series
Dynamic Search campaigns have been around for quite some time now and so I find myself surprised when I hear that companies haven’t given them a shot. There are many benefits to DSAs but each also comes with it’s own limitations. Nevertheless, given the right fit, the ROAS (or RODSAS, rather) can be plentiful. If you find […]
Case Study: Restructuring Shopping Campaigns To Improve Performance
Shopping campaigns can be pretty tedious to set up, to say the least. Up until recently, there was very little functionality for shopping campaigns in the AdWords editor and there are still features to be desired. It isn’t unusual to come across campaigns that have been structured with broad groups of products (and it can […]
Google+ Encouraging Users to Follow More Google+ Pages via Redirect When Visiting News Stream
Google+ is trying to encourage people to “follow interesting people” on Google+ by redirecting them to a “Get the latest from your favorites on Google+” page when you login to the site. When I logged into Google+ for the first time since before Christmas, I was redirected to the following landing page instead of my […]