If you have a Facebook fan page, be aware that the official brand can simply ask Facebook for all your fan page likes, and Facebook will hand them over before shutting down your fan page – without your permission. A woman created a fan page for The Game and had 6.2 million likes on her […]
Facebook Increases Frequency Cap for News Feed Ads
Facebook has been alienating brands by their constantly changing algorithms to reduce a brand’s Facebook Page exposure to their fans organically. However, they did make a slight change for advertisers that means they can increase the number of times one of those fans (or other Facebook users) see their Facebook ads. Previously, an advertiser was […]
Facebook Drops Ratings for Pages Without a Physical Address
If you have suddenly noticed the ratings on your Facebook page vanish, Facebook is considering it a “feature”. Facebook has removed ratings from all Facebook Pages for Pages that fdo not have a physical address listed according to Inside Facebook. The Facebook help pages have been changed to reflect the ratings change, with advice on […]
Facebook Banning Incentivized Likes in Apps – Could Pages Be Next?
Are you incentivizing Facebook users by requiring them to like your Facebook page in order to get access to content through your app? Facebook is warning developers that this practice will be prohibited later this year. It has been a fairly common ploy in Facebook apps to lockdown some content or upgrade from users and […]
Facebook Launches Save and Why it is Good for Facebook Pages
How often have you been standing in line somewhere, pulled out your phone for a quick Facebook check and see links you want to follow, but don’t have time in that minute long window you have while waiting for the cashier? Facebook is launching Save, a Pocket competitor, which is spun out of their Spool […]
Facebook Suggests Unfollowing Pages in News Stream
Pages on Facebook are getting hit again with a move aimed to reduce organic exposure in news feeds once again. Facebook is now suggesting users unfollow Pages when they appear within a user’s news stream, in a move that will reduce exposure for Pages.