Every AdWords manager dreams about achieving conversion rates over 10%, especially when the average AdWords conversion rate runs about 2.5%. So, for me, any time I can push a campaign conversion rate over 10%, it is like hitting the AdWords jackpot! So when I managed to achieve an incredible 45% conversion rate across an entire […]
Google AdWords Adding Multiple Currency Support for Conversions
If you currently have your billing set up or a specific currency, Google will also track your conversions in that same currency, regardless of what currency was actually used for the conversion. Google has announced that they are changing currencies for conversions to now support multiple currencies for conversion purposes in Google AdWords accounts. Let’s […]
Are Your PPC Campaigns Really Working? Three Tips To Find Out
In PPC the last click is measured as a conversion, meaning the last ad that is clicked on is the one that counts. Sometimes advertisers will struggle with underperforming campaigns trying to decide if they are working or not, especially when they don’t see conversions coming through. We know that searchers will do multiple searches […]