The holiday season has passed. The first major holiday of the year (Valentine’s Day) is in the rear-view mirror. PPC advertisers can finally catch a break. Well, that is unless you’re in the travel industry! Now is the time to begin preparing for the many families who are already searching for vacation round 2. With […]
Bing Ads Testing Green Ad Backgrounds in Top & Bottom Ads in Search Results
Bing is testing a green background in their ads in the Bing search results that appear above and below the organic search listings. This change is not exactly new, however it has not been seen for quite some time, after initially testing it back in October 2013. It also has the grey border on the […]
Bing Ads Testing Alerts That Show How Many Visitors an Advertiser’s Site Has Received
Generally speaking, from a consumer perspective, people have more trust in sites they recognize. Bing Ads is taking this a step forward by showing the popularity of advertiser’s websites by displaying the number of times that particular advertiser’s site has been visited in the past month, to help guide a searcher to sites that are […]
Bing Ads Testing Category, Brand Product Names & Features Line with Smart Annotations
Bing Ads is testing a new feature in ads that appear above the Bing search results, displaying related categories for the ad. These are officially called “Smart Annotations”. The category listings appear between the single line of ad text and the site links. The categories cannot be clicked on, and seem to be there for […]
Pivot Table Magic: Improve CTR in 5 Easy Steps
In today’s article I’ll be teaching a new skill in pivot table mastery which will help make you more efficient and effective when optimizing your Bing Ads or other digital marketing campaigns. The specific focus is uncovering low CTR search terms – as the most granular level of keyword match-based ad campaigns, search terms are […]
Managing Unified Campaigns Through Bing Ads for Better ROI
The field of search advertising, like the broader advertising and technology industries, is one characterized by constant change. From new ad formats and extensions, to 3rd party tools, to new standards of campaign management, search technology has made stride after stride to better empower advertisers. As the stewards of this vital advertising channel, we SEM […]
Tablet Device Targeting Changes in Bing Ads
Bing Ads has begun their two-phase plan to make it easier for advertisers to target by device, which was first announced in June of this year. During this first phase, desktops and tablets will be combined into a single device targeting selection in the Bing Ads web and Bing Ads Editor UI. All campaign migrations […]
New Features & Enhancements in Bing Ads Editor 10.5
Bing Ads has an upcoming release of the Bing Ads Editor v10.5. They have added many new features to the Editor to help advertisers, and bring some more functionality from the browser Bing Ads to the Editor. Bing Ads recently had an extensive UI redesign with additional tools and features added, so this update […]
Bing Ads Launches Brand New Interface & Features
Bing Ads has launched their promised update of Bing Ads for advertisers, revamping the user interface and adding additional functionality and features that have been requested by the community. This new look has been beta tested by Bing Ads advertisers for feedback prior to being released to more advertisers. The new look, which has started […]