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404s Do Not Affect Site Quality for Google SEO

One of the reports in Google Search Console is the 404 errors report.  Every site…

Jennifer Slegg

Google’s Fred Algo is a New Type of Quality Algo

The latest so-called “Fred” update has brought one thing to the forefront – SEOs can’t…

Jennifer Slegg

Google Partner Program Changes Target AdWords, SEO & Local Services Misleading Claims

Google has updating their policies to govern what many in the industry have a major…

Jennifer Slegg

Updated Google Quality Rater Guidelines: Fake News, Dubious Claims & Clickbait Targeted

A year after the last Quality Rater's Guidelines were released by Google, we have a…

Jennifer Slegg

Google Tackles Fake News, Inaccurate Content & Hate Sites in Rater Guidelines Update

It seems that it isn't just users who are annoyed at the prevalence of fake…

Jennifer Slegg

Near Duplicate Content Can Cause Google to Choose Wrong Snippet

There is yet another reason why site owners should take care about internal duplicate content…

Jennifer Slegg

Internal Links to About Us, Contact Us & TOS Pages for SEO

For those who optimize their internal linking structure, pages with more links pointing to it…

Jennifer Slegg

Weight of Google Ranking Signals Changes Based on Search & More

Many SEOs have a fairly good idea of the top ranking signals in the Google…

Jennifer Slegg

Google: Font Choices Do Not Directly Impact SEO

If you ever wondered if Google looks down upon websites that use questionable font choices,…

Jennifer Slegg

Google: New Pages Can Rank for Competitive Keywords, With Caveats

Can a new page rank well for a competitive keyword in Google?  The question came…

Jennifer Slegg