Google: When to Remove & When to Improve Low Quality Content
When should you remove content versus improving it when it is low quality content on…
Initial Google Rankings of Brand New Pages Will Adjust Over Time
We have often seen when adding a new page to Google's index via Fetch and…
Google: Indirect Benefits of Improving Page Speed
Google talks a lot about page speed being a ranking factor, but you don't hear…
Google: Using Keywords for Internal Anchor Text in Content
While many SEOs have perfected strategies for internal linking structure for things like the navigation,…
Google: Potential Spam Issues With Changing Article Dates
When Google began adding dates to the snippets in their search results, it became obvious…
Google: Do Not Remove Old Content or Archived News Stories
It has become a trend by SEOs to remove older content, especially older content on…
Google Updates SEO Advice for Tabbed Content in Mobile First
Google has previously confirmed that for mobile first indexing, having content in tabs is fine.…
How Google Handles Ranking Pages of Identical Products on a Site
It is pretty common for ecommerce sites to have identical products, or near identical products,…
Google: Time to See Higher Rankings From Improving Content Quality
If you are suffering from Panda issues, or suspected ranking issues related to low quality…
Recreating Viral Video Success: Squatty Potty
Back in June, I spoke at VidCon and said, “Traditional influencer outreach works if you’ve…