If you have been a fan of the YouTube keyword tool, a tool that many marketers found useful beyond YouTube as well, Google has officially removed the tool in its current form. Google recently began alerting users that they would be disabling the tool on September 1st with an alert at the page stating: The […]
AdWords Callout Extensions Rolling Out to All Accounts
Callout extensions are coming out of beta and rolling into all accounts starting this week. This new extension type displays as 3 or 4 extra text snippets typically shown below the ad description body separated by “…”s. Google’s direction on callout extensions is that they are meant to “callout” the unique selling propositions of a brand […]
How to Find Hidden Data in Your Google AdWords Account
The AdWords game can be played several ways. One strategy is to build out your account and turn on automation to let Google work towards getting you the most conversions. Another AdWords game strategy still involves using automation but requires stepping outside Google to use powerful third party tools and scripts. But one of the […]
Are You Making These Costly Retargeting Mistakes?
When I audit Adwords accounts, I often see accounts where there are still no remarketing campaigns. For others, I see an old remarketing campaign that somebody “tested” at some point and was then turned off due to poor success metrics or very low volume. Most commonly, I see accounts running remarketing, and though the metrics […]
Using AdWords Sitelinks to Promote Social Media Accounts
If you are a brand running pay per click ads, did you know that your site links don’t have to link to pages on your site? You can use them to promote your social media accounts too. If you are working on building up a social media profile for your brand, you can set up […]
New Dynamic Sitelinks Coming to Google AdWords
Pay per click experts know that carefully crafted sitelinks can perform phenomenally well for advertisers, leading them to either the best content on the site, or the content that is most likely to convert well or provide the highest ROI. However, advertisers who have carefully crafted those sitelinks could see them replaced by new dynamic […]
How to Prevent Your AdWords Ads From Being Displayed in Apps
If you like running on the Google Display Network but are loathe to have your ads running inside apps, there is good news. Google has a feature that allows advertisers to prevent their ads from being shown in apps, or from being shown in specific apps, a feature that has been available for some time, […]
Finally! Bulk Upload Support For Adwords Call Extensions
Since adding additional functionality to call extensions earlier this year, one of the most griped about items by the SEM community has been the lack of bulk support for call extensions. Adwords Editor does not support call extensions at all as of the most recent 10.5 update. Previously, there were also not UI tools to […]
Google AdWords Advertisers Can Merge Google My Business Location Information
Google has announced new feature that will allow AdWords advertisers to link their AdWords account to their Google My Business account, which will allow advertisers the ability to easily set up location extensions at the account level. This feature will make it much easier for businesses to manage location extensions for the advertisements both on […]
AdWords Testing New Submit URL Form Extension
This new Google AdWords ad from Optimizely features a brand new AdWords extension that allows users to submit a URL to test their tool. I imagine if this extension becomes more widely available, it could be used for things such as “Check a domain name”, “check your backlinks” or “check your SEO optimization score” etc. […]