Google’s recent tyrannical announcement to force AdWords advertisers to accept close variants with exact and phrase match has caused many sophisticated advertisers quite a bit of heartburn. For one, I’m concerned that with large and detailed accounts the loss of control can result in a major reduction in efficiency. It’s great (for Google) that the […]
Why the Advanced AdWords Certification Exam Made Me Write An AdWords Happy Hour Script
If the Google Adwords Advanced Certification test hadn’t been multiple choice, I might have failed it. If they had allowed free form answers, I would have taken a very different approach from the answer they wanted to hear. Of course my common answer was to use scripts, and there wasn’t a single question for which […]