Last week Google started letting business owners set holiday hours and this week the presents continue but this time in the AdWords sphere. On Tuesday they announced on their Google+ Page that people can subscribe to receive via SMS promotions related to Black Friday, Cyber Monday and general Holiday deals. Clearly this is a test […]
DSA Series Part 2: 6 Tips for Making the Most of Dynamic Search Ads
As I mentioned in part 1 of the DSA series, Dynamic Search ads can be very lucrative but they do require the same (if not more) optimizations than regular search campaigns. In this post, I’ll walk you through a few tips on how to maximize the return on your dynamic search campaigns. For starters, I […]
Are Dynamic Search Ads Right For You? Part 1 DSA Series
Dynamic Search campaigns have been around for quite some time now and so I find myself surprised when I hear that companies haven’t given them a shot. There are many benefits to DSAs but each also comes with it’s own limitations. Nevertheless, given the right fit, the ROAS (or RODSAS, rather) can be plentiful. If you find […]
Case Study: Restructuring Shopping Campaigns To Improve Performance
Shopping campaigns can be pretty tedious to set up, to say the least. Up until recently, there was very little functionality for shopping campaigns in the AdWords editor and there are still features to be desired. It isn’t unusual to come across campaigns that have been structured with broad groups of products (and it can […]
New Diagnostic Tab For Merchant Center AdWords Advertisers
If you are running Product Listing Ads, you’ve probably run into problems and either weren’t aware they were causing issues or you weren’t exactly sure how to fix them. Google AdWords is aiming to alleviate some of these issues by launching a brand new Diagnostics tab located in the Google Merchant Center. The new tab […]
New AdWords Flexible Bid Strategy Performance Reports Now Live
Good news for flexible bid strategy AdWords fans, as Google AdWords has added new performance reports to help advertisers effectively track and gain more insights into their bid strategies. Advertisers can now access a new strategy-level report, which enables advertisers to quickly see how their bid strategies are performing at a glance. Available metrics to […]
Accomplishing a 45% Conversion Rate on a New AdWords Account
Every AdWords manager dreams about achieving conversion rates over 10%, especially when the average AdWords conversion rate runs about 2.5%. So, for me, any time I can push a campaign conversion rate over 10%, it is like hitting the AdWords jackpot! So when I managed to achieve an incredible 45% conversion rate across an entire […]
Callout Extensions Support Added to Google AdWords API
Google AdWords recently added callout extensions to the list of extensions available to advertisers but it wasn’t yet supported in the AdWords API. However, AdWords has now added support for callout extensions for advertisers in the API. Starting today, all AdWords API versions can now manage callouts using the existing Feed API, similar to other […]
Google AdWords Scripts Supports Shopping Campaigns
With the new changes recently made to transition Product Listing Ads to Shopping Campaigns, it is not surprising that AdWords now supports Shopping Campaigns with AdWords scripts. We are excited to announce support for Shopping campaigns in AdWords scripts. The current release allows you to work with existing shopping campaigns, create and manage product partitions […]
New AdWords Editor Version 10.6 Now Available
There is a brand new AdWords Editor out. The latest version is 10.6 and is now available for download. Google has added additional support for advertisings utilizing Mobile App Install campaigns. While the campaigns must still be created within the AdWords interface, users can now manage the campaigns and create ads within the AdWords Editor. […]