X
    Categories: Google

Searching for Some Company Names in Google News Displays Their Homepage

Usually when you search for a company name or brand in Google News, your results are entirely news results for that particular name.  But Google News appears to be displaying homepages in the news results as the first result for some queries, rather than news stories about the search query.

When you search for Twitter, instead of news results about Twitter, the first result is Twitter’s homepage, followed by a news result.

The same is apparent for Search Engine Land, with the homepage above news listings from the site itself.

However, doing a search for Starbucks simply shows news results without the homepage result appearing anywhere on the page.

Likewise for a product search, it is simply news results for iPhone.

It is unclear if this change is a bug or intentional.   According to Google News guidelines, articles included in Google News should all be news content, not homepages.  I have reached out to Google and will update with more information when I receive it.

The following two tabs change content below.

Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
Jennifer Slegg :Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.