Google AdWords is launching a new product at I/O later today called Universal App Campaigns, which is designed to help both smaller advertisers as well as new advertisers run install ads for their apps. Just provide us with a few inputs about your app — what your ad creative will say, the audience you wish […]
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The Role of Reputation in the Google Quality Rating Guidelines
In the brand new version of the Google Quality Rater’s Guidelines, they stress the importance of the rater’s judging the reputation of an author and a website. So it definitely raises the question of how Google might be looking at reputation on a larger scale and how they might be planning to incorporate parts of […]