Ever since Google dropped the length of the descriptions in the search results last week, many SEOs have been freaking out about the fact they rewrote meta description tags to 300+ characters and now, Google has dropped that back down to about 160 characters in length. The important thing to note is that Google has […]
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Googlebot Still Uses Older Chrome 41 for Rendering
At yesterday’s Google I/O John Mueller revealed that Google is still using the older version of Chrome – Chrome 41 – for their official rendering by Googlebot. This means that some newer coding features available in the newer versions of Chrome and other browsers won’t be rendered properly by Googlebot. What’s not immediately clear from […]
Google: Do Not Link Hreflang to Redirecting URLs
For sites that are using hreflang, especially those who are utilizing 301 and 302 redirects for any reason, it is a reminder that all hreflang URLs should not be linked to redirected URLs. The question came up to John Mueller on Twitter, where he reminds site owners that hreflang URLs should be the destination URLs […]
Google: No Need to Include All Variations of Keywords
Google is once again commenting on the use of keywords variations. During last week’s AMA with John Mueller, the question came up about keyword cannibalization, and particularly about making multiple pages to target each of these variations for visibility. It is obvious in the search results that Google is taking into account stemming and similar […]
Google Announces Mobile First Index Rolling Out
Google has announced they have officially begin to roll out the mobile first index beyond the initial testing phase. The mobile first index, which has been testing with some sites in their search index, sees Google crawl, index and rank a page based on the mobile version of the page instead of the desktop version. […]
Googlebot Behavior When Major Changes Made to Site
The question about Googlebot being allowed to crawl pages that had previously been blocked from Googlebot. Googlebot crawl activity, as shown in Google Search Console crawl stats, showed a huge spike one day, which doubled the next day and then tripled the third. But Google wasn’t necessarily hitting the “new to Googlebot” pages, but crawling […]
Google Chrome to Flag Sites as Not Secure in July 2018
Google has been warning site owners that Google Chrome will begin flagging sites as being “not secure” in a future version of Chrome. And now we know when it will officially begin. Google posted today and both the Google Security Blog and the Chromium Blog that beginning in July 2018, sites that are not HTTPS […]
Google Crawls Images Less Frequently Than Web Pages
If you are looking to get your images ranked in Google, John Mueller recently made a comment regarding indexing images that SEOs should take note of, that could impact sites relying on traffic from image search. In the last Google Webmaster Office Hours, someone asked about images being crawled when switching to a CDN or […]
How Hackers are Hiding Content & Links via PNG Files
For nearly 7 years (of my 19 year SEO career) I did “forensic SEO”. From dealing with penalties, hacked sites to general traffic loss, sorting out why things are going wrong was my life. Over that time I’ve seen a lot of nasty hacks and negative SEO attacks. Recently, I was inadvertently dragged back in […]
Google’s Mobile Page Speed Update: Everything SEOs Need to Know
Google has officially announced that mobile page speed will be a ranking factor. The new “mobile speed update” will launch in July 2018, giving site owners roughly six months to ensure their mobile sites will not be negatively impacted. It had been confirmed that mobile page speed would be included as a ranking factor, but […]