Google has been promoting AMP pretty heavily this year, and they have been very vocal about the fact they would be expanding it into other parts of the search results, even if they haven’t announced those what sections would be AMP=ed next. But we might have a clue about an upcoming area where AMP will […]
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Google Expands AMP Into Google News
Google has been saying since they initially launched AMP that Google would be expanding the use of AMP. And now we know where it is starting… the news results. The fact Google is first expanding into news isn’t a big surprise. After all, AMP results first started appearing in the “In the news” results. So […]
Google Testing Product Listing Ads at Bottom of Search Results
We are used to seeing Google’s Product Listing Ads at the top of the search results. But now it seems Google is testing them in a brand new position – at the bottom of the page, after the last organic results but before the bottom set of AdWords ads. Here is a screenshot of a […]
Google: Do Not Replace Mobile / Responsive Sites With AMP
At the SEJ Summit Wednesday, Maile Ohye spoke quite a bit about AMP and the benefits of using it. But should webmasters consider an AMP only approach for their mobile users? During the Q&A, Ohye was asked whether webmasters should start making a desktop version and an AMP version, rather than using responsive design, and […]
Google Adds Store Distance to Product Listing Ads
Google is now testing out adding flags showing distance to the advertising retailer when the listings are shown in Google’s carousel for Product Listing Ads. Here is how it appears, as a little blue flag on the top left of the individual product within the PLA carousel. Here is another example: Google did start displaying […]
Google AdWords Testing Jump Scroll Product Listing Ads
Google is testing yet another variant of Product Listings ads. While the idea is similar to the mobile shopping carousel where you swipe scroll through the shopping ads, this desktop test has different functionality. Frederik Hyldig from s360 A/S spotted the test in the search results and sent them to The SEM Post. Here is […]
Accelerated Mobile Pages (AMP) – What You Need to Know
Accelerated Mobile Pages (AMP) – what you need to know Google’s Accelerated Mobile Pages or AMP is one of the hot topics SEOs have to face this year. AMP allows faster page load times even in areas with slow internet access. But this comes at a price: Currently, the function set AMP offers is limited […]
Google AdWords New Auto Ad Unit With Sponsored Local 3-Pack
Google AdWords is launching a brand new ad format exclusive to OEM automotive advertisers in the US. The new ad unit is the first of its kind to use swipeable imagery, allowing advertisers to showcase a vehicle while still keeping the other important text information on the screen. The ads are in two variations – […]
Google Finally Showing AMP Results in Chrome for iOS
When Google AMP first launched, many found it ironic that AMP results would not show up in Google Chrome or the Google Search App for iOS users. While AMP results showed in the news carousel in Safari, Google was only displaying regular non-AMP news carousels in Chrome and GSA on iOS. This has finally changed. […]
Google’s Tips for Troubleshooting AMP Errors
If you have been seeing some AMP errors show up for some of your WordPress posts, compliments of the wildly popular AMP WordPress plugin, Tomo Taylor, the AMP Community Manager at Google has posted some great troubleshooting tips for publishers yesterday. It was in response to a publisher who was still seeing hundreds of AMP […]