If you haven’t been hiding in a cave for the past few months you’ll know that April 21st marked the beginning of the rollout of a mobile index by Google. Essentially, instead of creating a mobile algorithm to favor mobile sites they decided to create a whole new index of sites that are mobile-friendly to […]
Search Results for: algorithms
Google’s Mobile Friendly Algo: Everything You Need to Know
April 21st brings the day we will see Google’s mobile friendly algo goes live to all mobile searchers. Here is everything you could possibly need to know about the mobile algo, including the most common questions as well as some of the more obscure things that do or do not have an impact on the […]
France Wants to Force Google to Reveal Search Algorithm
France wants to force Google to hand over their entire search algorithm in a new law they are attempting to pass targeting the search giant. The heart of the issue is France’s belief that Google’s algorithm unfairly favors its own properties in search results, a situation that is expected to bring antitrust charges in Europe […]
Google’s Mobile Friendly Algo Will Only Affect the “Ten Blue Links” & Not In the News, In-Depth Etc.
At BrightonSEO today, Gary Illyes revealed that local pack results are not affected by the new mobile friendly ranking algorithm that is due to arrive on April 21st, which makes perfect sense. Then Gary replied to me and tweeted this: @jenstar yep, just the "10 blue links" are, but of course teams who own the […]
Dear SEO Industry: Haters Don’t HAVE to Hate
Last Friday, Bill Hartzer’s SEO agency, Globe Runner, announced that Matt Cutts had joined their already notable team as Director of Search. Those of us that have followed Matt for years in his position as head of Google’s Web Spam team can appreciate how much value that could add to any agency’s offering. Bill and […]
Google’s New Mobile Ranking Signal Will Take a Week to Roll Out
With Google’s new mobile ranking signal set to roll out in less than a month, there are plenty of questions surrounding just how long the roll out will be. SEOs are accustom to seeing updated algorithms roll out over several days – or even weeks – particularly large scale ones. But with the mobile ranking […]
Google Filling Autocomplete in Google Search With Competitor’s Names
Are you a well-known brand? Well when a searcher types in your brand name into the Google search box, Google Instant will auto suggest your competitor’s names as well. For example, if you search for Macy’s, but don’t quite hit enter right away, Google will auto suggest eight different competitors to Macy’s. It does not […]
What SEOs Need to Know About Google’s Doorway Pages Search Ranking Adjustment
Google has announced that they will soon be launching a ranking adjustment that will negatively impact doorway pages on websites, as well as potentially impacting an entire site if Google feels there are enough spam doorway pages on a site to warrant it. And this ranking change is coming into effect soon. Doorway pages have […]
How Accurate is SEO Forecasting?
Earlier today Linkdex published the results of their recent survey of SEOs. The subject? Forecasting. The data? Very interesting and here’s why. We in the SEO community tend to be data-based. We like algorithms and analytics. We like sorting through numbers to determine the best path forward and make the best decisions for our clients […]
Brand is Not a Ranking Factor
I’m surprised the SEO industry continues to perpetuate the assertion that Google prefers “brands.” The word “brand” is used as if it is a ranking factor, like PageRank. This thing that SEOs call “Brand” is a symptom of a site that has their ranking factors in order. Brand is not the ranking factor itself. If […]