UPDATE: We have a new complete analysis of the Google Panda Algo, complete with brand new quotes directly from Google (January 2016). Understanding Google Panda: Definitive Guide for SEOs Yes, we have liftoff! Panda 4.2 has finally arrived, following Gary Illyes announcement last month that the refresh was coming. “This past weekend we began a […]
Search Results for: algorithms
“SEO” Be Damned, It’s Time Give Your URLs An Upgrade
Web marketers have known for years that the words we use in page URLs were factored into the search algorithm. There has always been a debate as to how much of a factor these words contribute, but the general consensus is between a little and not much. In fact, for years SEOs cautioned against changing […]
Google’s June Algo Changes: What We Know So Far
Yes, we have a Google update that is making major waves in the search results. But before you get excited about it being Panda or Penguin, it is not. But this is definitely a huge impact in the search results, with Mozcast posting some extremely high (although slightly skewed) temperatures. Here is what we do […]
Why Isn’t Google Creating Direct Social Value?
Since Facebook and Twitter gained prominence there has always been the debate of whether Google pay attention to social signals as part of their algorithm. Matt Cutts denied this in 2014. Although Google+ used to have an impact on page visibility in the algorithm through rel=”author” and even though it has no impact when signed […]
Evergreen Content – Sow the Seeds & Reap the Benefits
Google Panda Refresh is Around the Corner At SMX Advanced last week, Google’s Gary Illyes revealed that a Panda refresh will be coming in the next few weeks, which means some sites are likely to see a dip in rankings, traffic, and worse, sales. The Panda refresh will impact sites that are not producing high-quality […]
The Penguin Algorithm: An Issue of Ethics
On April 24th, 2012 Matt Cutts, the head of Webspam at Google, announced they would be releasing the first “Penguin Algorithm”. Although the focus these days is mostly about links many people forget Penguin was not released to only target link spam, it was also created to target “…sites that we believe are violating Google’s […]
Does Google Associate Unlinked Brand Mentions with Brand Sites for Ranking?
John Mueller made an interesting comment in a Google+ hangout a couple of weeks ago regarding whether or not Google is giving any weight to unlinked brand mentions when it comes to ranking those brand’s websites. In other words, if one site is talking about a brand but the site in question never happens to […]
Bing Including Entire WikiHow Pages in Search Results Too
Bing recently started testing placing the contents of entire Wikipedia pages in the Bing search results, in a tabbed format. Now they have added WikiHow as a source of these tabbed boxes in the search results. Here is how the WikiHow ones appear, again they are very similar to the Wikipedia one with a pretty […]
Google Bomb Fix & Brand Bias Increased Google Local Pack & One Box Results?
There is a jump in the number of Google local packs being shown in the search results over the past couple of days, according to Mozcast. There were increases in two types of local results. First is the local pack which saw a jump from about ~10% to ~12%. Then there is also an increase […]
Google’s Doorway Algorithm is Live & Updates Regularly
Yes, Google’s doorway algorithm has gone live. Some webmasters were questioning whether Google had pushed out the doorway algorithm or not because many did not notice much of a change in the Google search results. And there had been no official word from Google that it had gone live, just their announcement that it would. […]