If the fact some sites have been getting their mobile friendly tags in the search results along with the associated ranking boost, despite still serving what is essentially an app interstitial, it appears that Google is looking into taking action….manual action. I covered the issue at the beginning of January, showing how Yelp is serving […]
Search Results for: algorithms
Google Removing PageRank From Google Toolbar
If you are still one of the Google PageRank devotees, you may have noticed that your Google PageRank is suddenly showing as not available…. or it will be shortly. Google is removing the publicly shown Google PageRank from being displayed. For some Google toolbar users, the visible PageRank has already been removed, although it may […]
Pixability Announces Video Advertising Solution for YouTube, Facebook, Instagram, and Twitter
Yesterday, Pixability announced Pixability v4, one of the industry’s most advanced video ad buying solutions. Consumers overwhelmingly turn to walled gardens like YouTube, Facebook, Instagram, and Twitter to watch video. However, advertisers remain ill-equipped to activate advertising’s power within these walled gardens. Although combining these online video platforms provides advertisers with the reach of television […]
Manual Actions on Subdomains Can Affect Entire Site
For many aspects of SEO, Google treats subdomains as individual sites, rather than as merely sections as a whole. While subdomains are often part of the main site, subdomains can also represent individual users or businesses, such as how Blogger/Blogspot uses subdomains. The question was whether manual actions or algorithmic penalties on subdomains could impact […]
Google Penguin & Spammy Links from Competitors
Negative SEO is always a hot topic, since the idea that a competitor can merely point a ton of crappy backlinks at a site to see it penalized is always a scary one to site owners. John Mueller was asked about spammy backlinks from a negative SEO perspective, specifically as it relates to Penguin. Since […]
Google Search Algos Are Same Worldwide, Not Country or Language Specific
The question came up in yesterday’s hangout about whether Google’s search algos, including Panda and Penguin, were applied differently depending on the location or language. John Mueller from Google responded that they are the same, but detailed the things that can be influenced by the country and/or language. For the most part, our search quality […]
Understanding Google Panda: Definitive Algo Guide for SEOs
Note: We have many brand new quotes about Panda from Google attributed to a “Google Spokesperson.” These are all quotes given directly to the author and The SEM Post by Google. All other Google quotes are cited to their sources. Google Panda is one of Google’s ranking filters that seeks to downrank pages that are […]
How Machine Learning Impacts the Google Search Ranking Algo
Another Penguin question was raised in Friday’s webmaster hangout with John Mueller, this time specifically on how machine learning impacts Penguin, but the answer turned into something far more interesting about Google’s use of machine learning in the search algo. The question was “Are you using more machine learning algorithms into Penguin, or are you […]
Real Time Penguin Changes & The Role of Links in the Algo
In part of today’s Google Webmaster Hangout, an interesting question came up about why Google decided to go to a real-time Penguin, if it was to appease webmasters who were penalized with the recovery time, or if it was simply the way Penguin evolved with the ability to analyze links on the fly, which then […]
Where is Social Content Going – The Web Summit 2015 Recap
Last year, when I attended the Web Summit (Dublin, Ireland) for the first time, I was not fully aware of what was happening. The event was much bigger than I expected, and there were so many sessions going at the same time. The biggest challenge of all was that many stages were far apart from […]