The effects of machine learning on rankings and SEO For a long time search engines relied on static ranking factors. Those webmasters and SEOs who knew what to pay attention for were able to reach the best positions on Google’s SERPs. This has changed recently and will be changing in the future: The increasing usage […]
Search Results for: algorithms
How Google Processes Different Algos to Determine Site’s Ranking
This was an interesting question in today’s hangout, specifically dealing with how Google processed algos to determine ranking. Lets say that I improve quality of my site overall and users do notice that. How often does Google recalculate the overall score for my website? Every week, 2 weeks, monthly or does it take more time […]
Meta Tags: Writing Meta Data for Search Results & CTRs
In a recent Content Marketing Institute post, Moz founder Rand Fishkin discusses the inevitable search engine ranking factor changes on the horizon, one of which is relevant click-through rate (CTR). In the not-so-distant future, search engines will be able to determine if your page is getting more clicks than the ones above it in the […]
Getting Your Head Around Google’s RankBrain
Recently, the Google RankBrain system has started to garner quite the buzz within the SEO community — but to a large degree, it’s not entirely being understood. We’ve even had some somewhat link-baity post titles that didn’t help things either. And of course, Google didn’t do itself any favors including the word “rank” in the name. So, let’s […]
Why Spam in Google is a Bigger Problem in Some Languages
Over the years, there have been many comments that web spam is a bigger issues in some languages compared to others, and some old school tactics – such as buying links – still work in non-English search results. Are there more spammers in non-English languages? Is it a matter of lack of competition? Or do […]
Length of Time Between Googlebot Crawling & Live in Search Results Varies
John Mueller was asked about the timeline between Googlebot recrawling a page and those changes made to those pages are actually reflected in the search results. While most webmasters go with the “wait and see” approach, there are definitely times when a webmaster will sit and hit F5 repeatedly, waiting for the results to go […]
Which Manual Action Notice Does Google Send the Most?
Google has been sending out a wide variety of manual actions to webmasters for several years, ranging from invalid links to thin content warnings. But when it comes down to which manual action notice Google sends out to webmasters the most, the answer is somewhat surprising. Because the largest number of manual actions Google sends […]
Google Warns Bloggers on Promo Links But No New Manual Action Coming
On Friday the Google Webmaster blog warned bloggers who are engaging of the practice of trading free products for reviews with links. While this isn’t new – trading links in this kind of situation has always been against Google’s webmaster guidelines, since they aren’t natural links – Google is reminding bloggers who aren’t following this […]
Sites Impacted by Penguin Cannot Request Manual Penguin Refresh
Some site owners who have been impacted by Penguin have been waiting for quite some time for a Penguin update to happen. While we know that the next Penguin will bring a new real-time Penguin, playing the waiting game in the meantime has been tough. In last week’s Google Webmaster Hangout with John Mueller, he […]
Opera Adds Ad Blocking Capabilities to Browser
Opera has come out swinging in the war against online advertising. The browser has added a brand new feature in the latest version of Opera that will block ads from being displayed, via the browser itself, rather than by a third part addon or extension. They also say they are the first browser to add […]