As some of you know back in December Mark E Wright won the UK Apprentice. As the winner he was given £250k to create an Online Digital Marketing agency. Part of his unique value proposition was that he would revolutionize the SEO and Online Marketing Industry. Given his only real experience with SEO was selling […]
Search Results for: algorithms
Unleash Your Quality Score Beast Mode (Bing Ads Edition)
Thinking of getting fancy with Quality Score? It may be better to be more straightforward. Read on. Quality Score is the driving force in the PPC ranking algorithm at all major search engines; indeed, it has been since Google AdWords Select was released in 2002. You could do far worse than to model your strategy […]
Going Local? Quick Tips on Local & Mobile Optimization
Local and mobile optimization. While two different things, they go together like SEO and link building. They are no longer separate tactics or strategies within the realm of web marketing. They are thoroughly integrated into any true web marketing campaign. This means that we can no longer “take a look” at local/mobile optimization “later.” They […]
7 Reasons Google Hates Your Site
As a business, nothing can be more frustrating than blending in. You want to set your brand, products, and services apart from the competition and make a statement. However, if you don’t listen to what Google wants and how they want it done, you’ll probably end up in a sea of internet anonymity. Learning how […]
Rethinking Outbound Linking
For search engines, links have at least two functions. Links are a signal of relevance and links are a signal of authority (which includes a lack of authority, too!). Outlinks (links that point to a page on another site) can indicate what a web page is about. If a web page links to sites about […]
Why #SEOscience Is Always a Massive Fail
Bloggers love to marvel at the wonders of #SEOscience because the guardians of the Google make us believe it’s the key to earning links. The dirty secret is that anyone can be a scientist in this industry, and you don’t need any qualifications in computer science to state your claim as an #SEOscience expert. The […]
Pinterest Acquires Machine Learning Company Kosei to Boost Product Recommendations & Advertising
Pinterest is upping the game with the purchase of machine learning startup company Kosei in an effort to enhance many of their services such as product discovery, recommendations and monetization. Kosei helps websites specifically with product recommendations on websites, in apps and with advertising. Using datasets, it is able to reasonably protect what’s a shopper […]
Brands Can Now Include All Social Media Profile Links in Google Knowledge Graphs
Brands can now had their social media profile links to their official company knowledge graph that appears in the Google search results. This means that you can include official links to profiles on places beyond Google+, including Facebook, Twitter, Instagram, YouTube, Myspace and LinkedIn – however it appears Pinterest is a glaring omission to the […]
Looking Into the Crystal Ball: 8 Predictions for SEO in 2015
In certain fields, industries, and technologies, change is an integral characteristic. In these fields, keeping up with current trends and whirlwind changes is the key to success. SEO is one of these areas. As 2014 is nearing its end, savvy marketers are looking ahead to see what SEO changes the New Year will bring. SEO […]
Fix a Penalized Site Or Move to New Domain? Here’s What Google Thinks
When it became apparent that the eventual Penguin 3.0 update was going to be a long time coming – more than a year went by before it finally updated – many people were thinking that they should have just started a brand new site rather than cleaning up and waiting for an eventual update. And […]