Phablets Considered a Smartphone for Google’s Mobile Friendly Algo

We know that the new Google Mobile Friendly Algo is only for mobile and not for tablets, but where do phablets – oversized smartphones – fall into the mix?

Phablets are classified as smartphones and are included in the new mobile friendly algo.  The two most popular phablets are iPhone 6 Plus and the Galaxy Note.

iPhone 6 Plus, considered a phablet, is showing the mobile friendly tag in the Google search results.  Here is an example, showing a mix of both mobile-friendly tags and results without it.

Bing is also considering the iPhone 6 Plus as a smart phone, and displays mobile-friendly on their results as well.

iPad minis – which many consider a small tablet as opposed to a phablet – is not impacted by the change and do not display mobile-friendly tags on search results.

For more on Google’s mobile friendly algo, you can read more here.

H/T to Lisa Raehsler  for screenshots.

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Jennifer Slegg

Founder & Editor at The SEM Post

Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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