Gary Illyes, Webmaster Trends Analyst from Google, says that the “Penguin refresh is months away.”
This could potentially make the Penguin update occur around the same time as the update last year – in October. The last Penguin we saw was in October 2014 and the one before that was in October 2013. We also saw an update in October 2012, although there was one in May 2013 as well.
The last Penguin update we saw was a bit unusual… that update, on October 17, 2014, continued rolling out for nearly two months at that time. That update was actually a refresh, meaning that it used the same signals from the previous Penguin update, but was simply reapplying it to the current search results. So sites that had cleaned up their Penguin issues were back in the search results while other sites were caught in the new Penguin refresh due to problems that weren’t there with the previous update.
But many sites have been waiting for the next refresh to come as the only way to recover for those hit with Penguin is for a refresh or update to be released. So with Penguin months away, it means those caught within the Penguin algo could be stuck there for quite a bit longer.
He also adds that Google’s goal is to have these algos run and refresh faster.
So in the future we might see it run more frequently, but we won’t see a Penguin refresh anytime in the near future.
Jennifer Slegg
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