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Google: Penguin Algo Refresh is “Months Away”

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penguin refresh months awayWhile we have known that a Panda refresh is coming soon for the last month or so, there hasn’t been much information on an upcoming Penguin update or refresh… until now.

Gary Illyes, Webmaster Trends Analyst from Google, says that the “Penguin refresh is months away.”

This could potentially make the Penguin update occur around the same time as the update last year – in October.  The last Penguin we saw was in October 2014 and the one before that was in October 2013.  We also saw an update in October 2012, although there was one in May 2013 as well.

The last Penguin update we saw was a bit unusual… that update, on October 17, 2014, continued rolling out for nearly two months at that time.  That update was actually a refresh, meaning that it used the same signals from the previous Penguin update, but was simply reapplying it to the current search results.  So sites that had cleaned up their Penguin issues were back in the search results while other sites were caught in the new Penguin refresh due to problems that weren’t there with the previous update.

But many sites have been waiting for the next refresh to come as the only way to recover for those hit with Penguin is for a refresh or update to be released.  So with Penguin months away, it means those caught within the Penguin algo could be stuck there for quite a bit longer.

He also adds that Google’s goal is to have these algos run and refresh faster.

So in the future we might see it run more frequently, but we won’t see a Penguin refresh anytime in the near future.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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Comments

  1. Does anyone still believe the BS slung by Google anymore? With the abundance of brainpower and resources available to them, if they can’t make it faster after years of saying they will, then they don’t really want to. Carrot…meet stick.

Trackbacks

  1. […] We have been told by Google that the “Panda update that will roll out over the coming months” but just how many months that will be isn’t known at this time.  But many are wondering if we will see it continue through a Penguin update, which is also “months away.” […]