Last week, Gary Illyes from Google reported that the Penguin recoveries were rolling out, and would take a few more days to finish – a timeline which has now passed.
This is also confirmed by the many people who began posting screenshots on Twitter showing Penguin recoveries that have happened over the past few days. When the first announcement came, many were not seeing any kind of recovery at all, which led to the speculation that the recoveries weren’t immediately rolling out, combined with the fact Google also needed to recrawl pages once it went live.
Here are some Google Analytics screenshots showing Penguin recoveries some have seen.
It is also important to remember that SEO is in a completely different place from where it was 2 years ago when the last Penguin was released. So many of the relevant ranking factors that boosted the site in the search results (outside of the spammy links, of course) might not be so relevant today. So some sites that haven’t done any other SEO since the previous Penguin might discover their sites aren’t as relevant – or as high quality – as they may have been a few years ago.
Gabe’s tweet illustrates this where he shows recoveries from one site and notes while they all had large jumps, not all made page one recoveries.
Google officially launched real time Penguin on September 23rd, allowing those impacted by previous Penguin the first time to recover in two years.
Jennifer Slegg
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