If you have been waiting for Penguin to be updated, you will have to wait a little bit longer. Google has delayed the Penguin update until the new year.
Many SEOs have been wondering when Penguin would be updating, especially since there hasn’t been a Penguin update since October 2014, and it was believed that Penguin would go live before the end of the year. But as it started getting closer to the holidays, some were wondering whether it would happen in the midst of the holiday rush, or if Google would wait until the new year after the holidays.
A Google spokesperson sent us the following statement:
“With the holiday’s upon us, it looks like the penguins won’t march until next year.”
Many Googlers take vacation this time of year, including Gary Illyes who is often relaying Penguin info, but Illyes had also said they wouldn’t release an unfinished algo. If there is some good news about the delay, it also means SEOs won’t need to be doing Penguin analysis for clients during the holiday season too. And those still working on cleaning links up, you have a bit more time to get those disavows done.
So we can start the Great Penguin Watch once again in the New Year.
Jennifer Slegg
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Jack M. says
“With the holiday’s upon us, it looks like the penguins won’t march until next year.”
Did you receive the statement directly from Google? Or did you find it indirectly (i.e. SEL)?
Thank you.
Jennifer Slegg says
Google emailed me directly, hence why I said the Google spokesperson sent us the statement 🙂
Jack M says
Thank you, Jennifer. I didn’t disbelieve you. Just wanted to know if Google had sent the message to you as well.
I also thank Barry for the supplement..
Jennifer Slegg says
If I ever have a quote that isn’t directly from Google, I will always cite who the quote was given to.
Barry Schwartz says
I am sure Jen got an email from PR, I am sure they sent it to her as well. I’ll take credit for them sending the statement but typically, Google PR will send the statement first to the original person who asked and then forward it to others who would find it useful in their coverage.
I am confident Jen did not steal any attribution from SEL or myself. She would and has linked to me plenty of times.
Hector says
Thanks for sharing the news!
Yes, the exclamation point means this is good news to me 😉
too bad for sites trying to recover 🙁