If you search for a product type without specifying a specific model on Bing, they are now including a new section on the right hand sidebar of the search results highlighting specific models of the product that are popular, which then launches into a product carousel. Here is an example for a search for “VAIO […]
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Latest Google Search Quality Rater’s Guide: Mobile Rewrite
We have another Google Quality Rater’s Guidelines & Handbook, and this one is mere weeks old – October 2015. And like the last time we covered the Quality Rater’s Handbook, Google has completely written major parts of their guidelines. Last year we saw Google put the emphasis on pages that had a high level of […]
Google Showing Organic Search Results Above Local 3-Pack
Google recently made a change to their search results where the local 3-pack results were now showing above all organic results, rather than showing the first organic result above the local pack like it did previously. But Google seems to have returned the organic result above the pack for some queries. Here is an example […]
Google Adds Founder & Management Featured Snippets & Rich Lists for Companies
Google has added founder and management information for many large companies into their search results. They appear as rich lists, featured snippets, and carousels, and they appear alongside the traditional knowledge panels that Google has displayed for many companies for some time. The rich lists show up for a variety of companies – both tech […]
Google Adds Featured Snippets & Rich Lists for Books
If you are an avid reader, you will be happy to know that Google has expanded on the number of book related search queries that will now trigger a featured snippet or rich list in the search results. They are showing up for a variety of queries when searching for a book or book series […]
Google Adds Rich Lists for Calories in Restaurant Chain Menus
Google has added a new rich list to the Google search results when searching for “<restaurant name> calories.” The rich list appears above the search results and lists popular menu items at the restaurant with calorie contents for each item. Some rich lists for restaurants also feature a drop down menu that can be used […]
Bing Adds Info About Connections to the Search Results
Bing has an interesting experiment going on in their search results right now that will show the connections between two searches – the one just made as well as the one prior to it. It seems to usually appear when there is a carousel of options in the search results, however not all carousel results […]
Google Displaying More Reviews in Book & Movie Review Answer Box
Google is testing a new answer box for book reviews that displays multiple review sites rather than the usual single ratings via Goodreads. This seems to be a limited roll out, as I am seeing the expanded reviews while other users are still seeing the traditional single review format, which tends to link to Goodreads. […]
Why Your Google+ Profile Image is Important for SEO
Most people, when choosing the Google+ image for their business, tend to choose the company logo. They may do variations of their logo for certain events or seasons, such as Christmas or Mother’s Day, but the logo itself is usually recognizable to anyone somewhat familiar with the brand. But some companies have been choosing non-traditional […]
Google AdWords Launching Mobile-Friendly Hotel & Auto Ads
Google has announced they are launching new mobile-friendly ads that will appear for multiple verticals. These new ads will feature swipe functionality as opposed to the usual mouse or finger clicks on the ads. They also feature a great deal of visual content with multiple images being utilized. The new swipe-able mobile ads are pretty […]