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    Categories: GoogleSEO

Not Too Late to Disavow for Google Penguin

Whenever it comes close a Penguin update or refresh, there is always the mad rush to get a link audit completed and a disavow file submitted before Penguin is run again.  We know we will be seeing Penguin sometime soon, so there is the usual question about the cut off for submitting that disavow.

Sha Menz asked the question on Twitter and Gary Illyes from Google has confirmed that it isn’t too late to submit a disavow file.

However, I wouldn’t read too much into the “isn’t too late” part meaning that Penguin isn’t coming anytime soon.  While we don’t have a date yet, signs are looking that it will be this year.

Of course, with Penguin going real time, there won’t be the same kind of lag we see now between updates, meaning hitting a crucial cut off point to submit a disavow file will be a non-issue.  Once it is real time, once you submit a disavow file, you will simply be waiting for Google to re-crawl all those links in the disavow file to apply it to the site.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
Jennifer Slegg :Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.