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    Jennifer Slegg
  • 8 years ago
    • Categories: GoogleSEO

No Ranking Boost for AMP in Google Search Results

When Google announced that they were bringing AMP to the main organic search results – the “ten blue links” – they specifically said there would be no ranking boost associated with AMP.

To clarify, this is not a ranking change for sites.

However, many are still questioning whether there is or isn’t a boost for AMP, so it seems as though some more clarification is needed.

There is NOT a ranking boost associated with AMP.  So sites will not get any kind of additional ranking boost for using AMP, nor will a site be penalized in any way because they decide not to implement AMP.

John Mueller also confirmed it on Twitter.

If a site only has AMP as their mobile version of the site, then the AMP version of the page would get a boost, but it is still only the regular mobile friendly boost that any mobile friendly page gets, and nothing specifically for AMP.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
Jennifer Slegg :Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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