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    Jennifer Slegg
  • 8 years ago
    • Categories: GoogleSEO

No PageRank Loss for 30x Redirects, Including 301 & 302 Redirects

There has been a lot of debate on the issue of 301 versus 302 redirects over the years, specifically regarding the loss of PageRank.  Gary Illyes from Google has confirmed now that when you are using a 30x redirect – such as a 301 (permanent), 302 (temporary) or 307 (temporary) redirect – that the destination page will not lose PageRank from the intial page.

In today’s hangout, John Mueller also confirmed this has been in place for a while, so this isn’t “new” per se, and does confirm what Mueller has said recently about it not mattering whether a site owner uses a 301 or 302 redirect when it comes to PageRank value.

Gary Illyes also said earlier this year that website owners should use the redirect that is the best choice for their site, and Google had also confirmed that moving to HTTPS would not result in PageRank loss.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
Jennifer Slegg :Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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