Those at SMX Sydney were perhaps given a sneak peak of what the mobile friendly algo will be called when it gets its new signals. According to Google’s Gary Illyes, who may or may not have been joking, it sounds as though it will be called the Platypus update.
Now, in case you didn’t notice, Google has a fondness for not just black and white animals, but also the letter P. Hence Platypus.
So when the mobile friendly update gets its first update – which will very likely be targeting both page speed and interstitials, it could just be named the Platypus update… which is a great name, even if it’s not exactly black and white 🙂
It also means you will need to learn how to spell Platypus because “Beak Animal” just doesn’t have the same ring to it.
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Jennifer Slegg
Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland.
She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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