These new reviews show the number of stars in the ratings from the site, whether it is an “expert rating” or “customer rating”, but most importantly, the link goes directly to the product page on each site, meaning the opportunity to earn sales when someone clicks from the Bing knowledge panel for the product reviews.
Here is one example.
It is worth noting that some of the review sites are very industry specific to the product. For example, Digital Photography Review is an option that would really only be shown for photography related results, so it shows that Bing is look for not just multi-industry sites for reviews – such as Amazon – but also smaller niche review sites.
They are also testing a review format that instead of ratings with a product link, they are featuring the icon of the site with the review as well as the review title and the author. As with the other review style, these also link directly to the review, although these aren’t product pages but an article review instead.
Jennifer Slegg
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