If you are running Product Listing Ads, you’ve probably run into problems and either weren’t aware they were causing issues or you weren’t exactly sure how to fix them. Google AdWords is aiming to alleviate some of these issues by launching a brand new Diagnostics tab located in the Google Merchant Center.
The new tab consolidates issues with the account, feeds and product items.
Also added to the tab are new reporting tools:
- A historic overview of item eligibility status to spot and investigate changes that have caused recent item disapprovals
- A downloadable report containing all affected items and the reasons for disapprovals
- Traffic and impact metrics to help you identify how many items are currently impacted by specific issues
This tab replaces the old “Data Quality Tab”.
The new tab is available now in advertiser’s Merchant Center account.
The following two tabs change content below.
Jennifer Slegg
Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland.
She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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